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American Household Concerns:
Which Concerns saw the greatest increase between 1994 and 1998?
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A Growing Concern

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l Most increases in household concerns in the US revolved around quality of life issues. Thus, finding life direction, achieving a fulfilling marriage, personal health and companionship all saw increases between 17% and 37%. Again, these shifts reflect the stronger economy, which minimized the more fundamental economic worries. But perhaps most striking is the fact that there was a 73% increase in those whose concern revolved around dealing with racial/ethnic prejudice. While only 16% of households indicated this as a concern in 1994, by 1998 the number had risen to over 27%! l
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Primary Household Concerns
compared between 1994 and 1998
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l HOUSEHOLD CONCERNS l 1994 l 1998 l %
CHANGE
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l RACIAL/ ETHNIC
PREJUDICE
l 15.7% l 27.1% l 73% l
  PERSONAL HEALTH   37.3%   43.6%   17%  
  FULFILLING MARRIAGE   17.5%   22.4%   28%  
  LIFE DIRECTION   10.2%   14.0%   37%  
  COMPANIONSHIP   14.7%   17.3%   18%  
  STRESS   27.6%   30.0%   9%  
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Percent change between 1994 and 1998

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l SOURCE: 1994, 1998 ETHOS SURVEY  © 1994, 1998, 2008 PERCEPT GROUP, INC. l
l Ministry Ideas l
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The increase in dealing with racial/ethnic prejudice
is an important issue.
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l Have you ever raised this topic with your leadership?
l Hold a leadership discussion about this issue. Encourage people to share honestly about their feelings on the matter. Are there any policy or ministry decisions to make based upon the conversation?
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Consider a discussion series on what people are looking for today.
 
 
How do you experience people looking for life direction?
Explore how the Bible and your faith tradition speak to the issue of
life direction.
Do you see evidence in your congregation of an openness to those who may be seekers of this sort?
 
     
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l ©  COPYRIGHT 2008 PERCEPT GROUP, INC. l
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