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10 Facts Series:
Largest Lifestyles Group |
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Something in Common |
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One way to help describe and understand the diverse population of the
United States is to break it into lifestyle clusters, or categories, made up of households
which share several common demographic characteristics. Percept classifies these clusters
into 50 U.S. Lifestyles Segments*. For some applications, the fifty individual lifestyle
segments are combined into six groups, which further aid in understanding the broadest
generalities of the population. |
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Of the six U.S.
Lifestyles Groups, 31.4% of households are identified as Middle American Families,
by far the largest portion of the population. Although there is great lifestyle diversity
within this group (nine individual segments), in the broadest sense the segments within
this group define "middle America". It is followed by Ethnic and Urban
Diversity (18.4%); Affluent Families (15.1%); Young and Coming
(14.7%); Rural Families (13.1%); and, Senior Life (6.9%). For insight
into each of these six groups, preview the individual lifestyle segment descriptions by
clicking on the link above. |
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Top 5 States by the Six U.S. Lifestyles Groups
Individual U.S. Lifestyles Segment numbers listed below group names
Click
here for an index to all U.S. Lifestyles Groups and Individual Segment Descriptions
*Source: Claritas (Microvision 50) |
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1)
AFFLUENT FAMILIES
(1, 2, 3, 4, 5 ,6 and 14) |
| TOP 5 STATES |
% POP |
| 1) Hawaii |
35.4% |
| 2) Maryland |
26.8% |
| 3) Connecticut |
26.4% |
| 4) California |
25.6% |
| 5) Colorado |
24.6% |
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3) YOUNG
AND COMING
(8, 12, 13, 15, 19, 34, 37, 39 and 47) |
| TOP 5 STATES |
% POP |
| 1) Washington, D.C. |
34.5% |
| 2) Florida |
21.3% |
| 3) Massachussetts |
20.7% |
| 4) California |
20.5% |
| 5) Colorado |
19.7% |
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5) SENIOR
LIFE
(7, 20, 21 22, 30 and 31) |
| TOP 5 STATES |
% POP |
| 1) Florida |
14.2% |
| 2) Arizona |
12.1% |
| 3) Oregon |
11.5% |
| 4) Iowa |
11.3% |
| 5) Wyoming |
10.1% |
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2) MIDDLE
AMERICAN FAMILIES
(9, 10, 11, 16, 17, 18, 23, 25 and 28) |
| TOP 5 STATES |
% POP |
| 1) Utah |
58.2% |
| 2) Maine |
50.7% |
| 3) Wyoming |
50.6% |
| 4) Vermont |
48.1% |
| 5) Rhode Island |
46.0% |
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4) RURAL
FAMILIES
(26, 27, 29, 33, 35 and 38) |
| TOP 5 STATES |
% POP |
| 1) West Virginia |
50.8% |
| 2) Kentucky |
38.6% |
| 3) South Dakota |
35.6% |
| 4) Montana |
34.2% |
| 5) Arkansas |
32.6% |
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6) ETHNIC
AND URBAN DIVERSITY
(24, 32, 36, 40, 41, 42, 43, 44, 45, 46 and 48) |
| TOP 5 STATES |
% POP |
| 1) Washington, D.C. |
53.3% |
| 2) New York |
38.6% |
| 3) Mississippi |
33.5% |
| 4) Louisiana |
30.6% |
| 5) South Carolina |
24.4% |
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Ministry Reflection Questions |
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Review BASIC FACT 3 from the 10 Basic Facts report for your
study area. Click on the logo to
get your 10 Facts report. |
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Look at the Primary U.S. Lifestyles Group for your ministry area, listed on
your 10 Basic Facts report. Click here to view the U.S.
Lifestyles Group Index and read the individual U.S. Lifestyles Segment
descriptions for your primary group. If you would like a further breakdown, download a
FirstView report for the same ZIP Code and study the other U.S. Lifestyles Groups in your
area. Write a summary description of the households in your community in view of what you
have discovered from your review. |
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What is the U.S. Lifestyles profile of your congregation? Is it different than
the community? If they are different, what segments do you have that are not well
represented in the community? What segments are in the community which are not well
represented in your congregation? |
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© COPYRIGHT 2008 PERCEPT GROUP, INC. |
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