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10 Facts Series:
Largest Lifestyles Group
 
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  Something in Common  
  One way to help describe and understand the diverse population of the United States is to break it into lifestyle clusters, or categories, made up of households which share several common demographic characteristics. Percept classifies these clusters into 50 U.S. Lifestyles Segments*. For some applications, the fifty individual lifestyle segments are combined into six groups, which further aid in understanding the broadest generalities of the population.  
  Of the six U.S. Lifestyles Groups, 31.4% of households are identified as Middle American Families, by far the largest portion of the population. Although there is great lifestyle diversity within this group (nine individual segments), in the broadest sense the segments within this group define "middle America". It is followed by Ethnic and Urban Diversity (18.4%); Affluent Families (15.1%); Young and Coming (14.7%); Rural Families (13.1%); and, Senior Life (6.9%). For insight into each of these six groups, preview the individual lifestyle segment descriptions by clicking on the link above.  
     
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Top 5 States by the Six U.S. Lifestyles Groups
Individual U.S. Lifestyles Segment numbers listed below group names
Click here for an index to all U.S. Lifestyles Groups and Individual Segment Descriptions
*Source: Claritas (Microvision 50)

1) AFFLUENT FAMILIES
(1, 2, 3, 4, 5 ,6 and 14)
TOP 5 STATES % POP
1) Hawaii 35.4%
2) Maryland 26.8%
3) Connecticut 26.4%
4) California 25.6%
5) Colorado 24.6%
3) YOUNG AND COMING
(8, 12, 13, 15, 19, 34, 37, 39 and 47)
TOP 5 STATES % POP
1) Washington, D.C. 34.5%
2) Florida 21.3%
3) Massachussetts 20.7%
4) California 20.5%
5) Colorado 19.7%
5) SENIOR LIFE
(7, 20, 21 22, 30 and 31)
TOP 5 STATES % POP
1) Florida 14.2%
2) Arizona 12.1%
3) Oregon 11.5%
4) Iowa 11.3%
5) Wyoming 10.1%
2) MIDDLE AMERICAN FAMILIES
(9, 10, 11, 16, 17, 18, 23, 25 and 28)
TOP 5 STATES % POP
1) Utah 58.2%
2) Maine 50.7%
3) Wyoming 50.6%
4) Vermont 48.1%
5) Rhode Island 46.0%
4) RURAL FAMILIES
(26, 27, 29, 33, 35 and 38)
TOP 5 STATES % POP
1) West Virginia 50.8%
2) Kentucky 38.6%
3) South Dakota 35.6%
4) Montana 34.2%
5) Arkansas 32.6%
6) ETHNIC AND URBAN DIVERSITY
(24, 32, 36, 40, 41, 42, 43, 44, 45, 46 and 48)
TOP 5 STATES % POP
1) Washington, D.C. 53.3%
2) New York 38.6%
3) Mississippi 33.5%
4) Louisiana 30.6%
5) South Carolina 24.4%
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Ministry Reflection Questions
 
 
Review BASIC FACT 3 from the 10 Basic Facts report for your study area. Click on the logo to get your 10 Facts report.
Click here to produce a 10 Facts report for your ZIP Code
 
 
l Look at the Primary U.S. Lifestyles Group for your ministry area, listed on your 10 Basic Facts report. Click here to view the U.S. Lifestyles Group Index and read the individual U.S. Lifestyles Segment descriptions for your primary group. If you would like a further breakdown, download a FirstView report for the same ZIP Code and study the other U.S. Lifestyles Groups in your area. Write a summary description of the households in your community in view of what you have discovered from your review.
What is the U.S. Lifestyles profile of your congregation? Is it different than the community? If they are different, what segments do you have that are not well represented in the community? What segments are in the community which are not well represented in your congregation?
 
     
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