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10 Facts Series:
Households with
No Faith Involvement
 
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  Starting from Zero  
  Nearly half of households (HH) west of the Rockies have no faith involvement at all. According to Percept's Ethos projection, the national average for household "no faith involvement" is 35 percent, yet this level varies significantly across U.S. regions and states—you'll have a more difficult time finding someone in Mississippi not involved with a faith (22%, or one-in-five households) than you will in California (47%, or one-out-of-two households). More extreme "no faith involvement" occurs in local areas, where common demographics and lifestyle characteristics drive the lack of involvement. For instance, the Marina District of San Francisco (ZIP code 94123) has the distinction of being the most "faithless", with 62 percent of its households likely not involved with a faith.  
  NOTE: Find the Faith Involvement level for your ZIP Code area by checking the
10 Basic Facts report. For the corresponding levels, "somewhat involved" and "strongly involved", check the 10 Faith Facts report. (There is no charge for these reports)
 
     
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Top 10 and Bottom 10 ZIP Code Areas by Likely
Percentage of Households with "No Faith Involvement"

ZIP Codes with Population of 20,000 or more; Source: Percept Ethos Database

TOP 10 ZIP CODE AREAS
(Highest percentage of No Faith Involvement)
ZIP CODE PLACE % HH
1) 94123 San Francisco, CA 61.90%
2) 94109 San Francisco, CA 59.04%
3) 98102 Seattle, WA 58.54%
4) 10010 New York, NY 58.16%
5) 94114 San Francisco, CA 58.00%
6) 10003 New York, NY 57.96%
7) 10014 New York, NY 57.81%
8) 94116 New York, NY 57.79%
9) 94117 San Francisco, CA 57.78%
10) 10022 New York, NY 57.23%
BOTTOM 10 ZIP CODE AREAS
(Lowest percentage of No Faith Involvement)
ZIP CODE PLACE % HH
1) 40211 Louisville, KY 16.84%
2) 38114 Memphis, TN 17.18%
3) 38106 Memphis, TN 17.42%
4) 39213 Jackson, MS 17.71%
5) 38109 Memphis, TN 18.10%
6) 39046 Canton, MS 18.29%
7) 77026 Houston, TX 18.53%
8) 75215 Dallas, TX 18.54%
9) 77033 Houston, TX 18.62%
10) 35211 Birmingham, AL 18.80%
Household "No Faith Involvement" Level by State
NATIONAL AVERAGE IS 35%
Very High (47.15% - 43.07%); Somewhat High (41.85% - 38.69%);
Average (36.44% - 33.34%); Somewhat Low (32.98% - 27.31%); Very Low (26.94% - 22.19%)
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Ministry Reflection Questions
 
 
Review BASIC FACT 6 from the 10 Basic Facts report for your study area. Click on the logo to get your 10 Facts report.
Click here to produce a 10 Facts report for your ZIP Code
 
 
l Look at the No Faith Involvement level for your ministry area, listed on your 10 Basic Facts report. As you reflect on the percentage of households that likely have no faith involvement, how does it compare to your own perception, ie., is it higher or lower than you believed? What are some possible reasons for the lack of faith involvement? Do you think it's likely that some people who would claim a religious affiliation might still express they are not involved with their faith?
Is there an opportunity for your church ministry represented in the lack of faith involvement in you community? Is there a potential threat to your church ministry implied in this finding?
 
     
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l ©  COPYRIGHT 2008 PERCEPT GROUP, INC. l
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